In the constantly evolving world of real estate, virtual tours are emerging as a major revolution, transforming how buyers interact with properties. This innovative technology offers an immersive experience, while providing substantial benefits to sellers and buyers. Through unprecedented and engaging interactions with your assets, your clients will be better qualified and will purchase more quickly. In this article, we will explore how virtual tours can not only enhance the customer experience but also increase the overall efficiency of the sales process.
Global Accessibility
One of the main advantages of virtual tours is their ability to transcend physical boundaries. Potential buyers no longer need to be physically present to explore a property, as it is presented directly on the developer’s or manager’s tools (e.g., website). Furthermore, the building does not need to be fully constructed to allow for tours: during the pre-launch phase, a virtual tour is a highly effective tool for representing your spaces and assisting your sales team.
Through virtual tours, real estate properties become accessible to a global audience, thereby expanding the scope of sales opportunities.
Time Savings for Buyers and Sellers
Virtual tours allow buyers to visit multiple properties without leaving the comfort of their home. This significantly reduces the time and effort required to find the ideal property. For sellers/lessors, this means more targeted physical visits, with buyers/tenants already convinced by the virtual tour.
Immersive and Persuasive Experience
Virtual tours offer an immersive experience that far exceeds simple photos or descriptions. Buyers/tenants can virtually move through the property, gain a more realistic view of the space, and develop a stronger sense of connection. This leads to more informed and faster purchasing decisions.
Increasingly a concern for real estate stakeholders, ESG criteria recognize the importance of buyers/tenants making informed decisions (the “governance” criterion). Thus, a virtual tour enables better decision-making by the target clientele, resulting in better engagement and satisfaction, thereby aligning with one of the ESG criteria.
- Reduction of Unnecessary Visits
By providing a detailed and realistic experience of the property, virtual tours reduce the number of unnecessary physical visits. Buyers/tenants can eliminate options that do not meet their expectations before scheduling an in-person visit, thus saving time for all parties involved.
This reduction in visits consequently and conversely allows for better engagement and qualification of potential prospects, thereby maximizing opportunities.
Competitive Advantage in the Market
Sellers/lessors who adopt virtual tours position themselves as innovators in the market. This can attract the attention of potential buyers, thereby increasing property visibility and the chances of a quick sale.
Beyond this reputational advantage, virtual tours present a project’s values and control the narrative to be presented to clients and partners. Consequently, the real estate developer or manager will have control over the message that these potential clients will receive, and thus adapt their image according to their vision.
In conclusion, virtual tours are revolutionizing the real estate industry by offering significant benefits for both buyers and sellers. For developers, the creation of virtual tours represents a definite asset to better qualify prospects and engage them with the property, resulting in faster and more efficient sales. By leveraging this technology, real estate agencies can enhance their clients’ experience while optimizing the sales process. As the demand for virtual real estate experiences continues to grow, it becomes essential for real estate professionals to adapt and adopt these new practices to remain competitive in the constantly evolving market.
To enable you to better experience the impact of a virtual tour, here is a virtual tour produced by the Graph Synergie and LIVYA teams for the Somex Saint-Nicolas project: https://www.somexsaintnicolas.com/360/visite-virtuelle/
